Franklin, Michael; Stoyanova Russell, D and Townley, B. 2015. From Marketing to Performing the Market: The Emerging Role of Digital Data in the Independent Film Business. In: Nolwenn Mignant; Cecilia Tirtaine and Joël Augros, eds. Film Marketing Into the Twenty-First Century. London: Palgrave on behalf of the British Film Institute, pp. 147-162. ISBN 9781844578382 [Book Section]