Items Authored/Edited by Verlegh, Peeter W. J.
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Number of items: 1.
Bernritter, Stefan F.; Verlegh, Peeter W. J. and Smit, Edith G..
2016.
Consumers' Online Brand Endorsements.
In: , ed.
Advertising in New Formats and Media.
Emerald, pp. 189-209.
ISBN 978-1-78560-313-6
[Book Section]