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Items Authored/Edited by van Ooijen, Iris

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2017

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Bernritter, Stefan F.; van Ooijen, Iris and Müller, Barbara C.N.. 2017. Self-persuasion as marketing technique: the role of consumers’ involvement. European Journal of Marketing, 51(5/6), pp. 1075-1090. ISSN 0309-0566 [Article]

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