Items Authored/Edited by van Woudenberg, Thabo J.

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Number of items: 2.

Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes. 2018. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, pp. 277-285. ISSN 0148-2963 [Article]

Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes. 2017. Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), pp. 356-367. ISSN 0265-0487 [Article]

This list was generated on Tue May 24 04:22:34 2022 BST.