Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda. 2019. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), pp. 492-508. ISSN 0167-8116 [Article]

Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens. 2018. How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 35(5), pp. 785-805. ISSN 0265-0487 [Article]

Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes. 2018. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, pp. 277-285. ISSN 0148-2963 [Article]

Muntinga, Daan G. and Bernritter, Stefan F.. 2017. Brand metrics that matter. Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. ISBN 978-90-76802-74-9 [Book]

Bernritter, Stefan F.; van Ooijen, Iris and Müller, Barbara C.N.. 2017. Self-persuasion as marketing technique: the role of consumers’ involvement. European Journal of Marketing, 51(5/6), pp. 1075-1090. ISSN 0309-0566 [Article]

Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.. 2017. Too good to be true: the role of online reviews' features in probability to buy. International Journal of Advertising, 36(1), pp. 142-163. ISSN 0265-0487 [Article]

Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes. 2017. Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), pp. 356-367. ISSN 0265-0487 [Article]

Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.. 2017. The Effect of Online Customer Reviews’ Characteristics on Sales. In: , ed. Advances in Advertising Research (Vol. VII). Wiesbaden: Springer Gabler, pp. 87-100. ISBN 978-3-658-15219-2 [Book Section]

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G.. 2017. ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), pp. 107-120. ISSN 0265-0487 [Article]

Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G.. 2016. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, pp. 27-42. ISSN 1094-9968 [Article]

Bernritter, Stefan F.; Verlegh, Peeter W. J. and Smit, Edith G.. 2016. Consumers' Online Brand Endorsements. In: , ed. Advertising in New Formats and Media. Emerald, pp. 189-209. ISBN 978-1-78560-313-6 [Book Section]

Bernritter, Stefan F.. 2016. Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements. In: , ed. Advances in Advertising Research (Vol. VI). Wiesbaden: Springer Gabler, pp. 1-10. ISBN 978-3-658-10557-0 [Book Section]

Verwijmeren, Thijs; Karremans, Johan C.; Bernritter, Stefan F.; Stroebe, Wolfgang and Wigboldus, Daniël H.J.. 2013. Warning: You are being primed! The effect of a warning on the impact of subliminal ads. Journal of Experimental Social Psychology, 49(6), pp. 1124-1129. ISSN 0022-1031 [Article]