Sprong, Niels; Driessen, Paul; Hillebrand, Bas and Molner, Sven. 2021. Market innovation: A literature review and new research directions. Journal of Business Research, 123, pp. 450-462. ISSN 0148-2963 [Article]

Molner, Sven; Prabhu, Jaideep C. and Yadav, Manjit S.. 2019. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies. Journal of Marketing, 83(2), pp. 37-61. ISSN 0022-2429 [Article]

Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten. 2016. The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23(3), pp. 235-251. ISSN 1051-712X [Article]