Bourne, Clea D.. 2013. Public Relations in the World of Finance. In: Ralph Tench and Liz Yeomans, eds. Exploring Public Relations, 3rd Edition. Harlow: Pearson United Kingdom, pp. 381-394. ISBN 9780273757771 [Book Section]

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Abstract or Description

This chapter explores the ways that public relations is conducted in financial markets, on behalf of many special interests – some opposing, some overlapping. Public relations in the world of finance continues to evolve as new financial centres emerge, and as technology and increased regulation continue to transform financial communication. The chapter reviews communication requirements in both retail and wholesale financial markets, unpacking techniques such as ‘choice editing’, third party endorsement and thought leadership. The chapter considers the implications of the global financial crisis, and probes the public relations profession’s lack of probity regarding its own contribution to the crisis and its aftermath.

Item Type:	Book Section
Departments, Centres and Research Units:	Media, Communications and Cultural Studies
Dates:	Date Event 27 November 2013 Published
Item ID:	13807
Date Deposited:	02 Oct 2015 16:34
Last Modified:	27 Jun 2017 13:44
URI:	https://research.gold.ac.uk/id/eprint/13807

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