Saha, Anamik. 2011. 'Negotiating the Third Space: British Asian Independent Record Labels and the Cultural Politics of Difference',. Popular Music and Society, 34(4), pp. 437-454. ISSN 0300-7766 [Article]

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Abstract or Description

(Special issue on Popular Music and Marketing.)

Within postcolonial discourse the emergence of British (South) Asian electronic dance music, with its conscious fusion of Eastern and Western influences, was seen as an important cultural-political moment, challenging essentialist perceptions of South Asian identity. Yet the danger is that such a perspective overstates the transgressive potential of Asian dance music. Based on in-depth interviews with managers of three independent record labels involved in the scene, this article demonstrates how standardized marketing processes transform the potentially disruptive hybridity of British Asian dance music into a source of fetishization, reinforcing the marginalization of Asian dance labels and South Asian expressive cultures in the West as a whole.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1080/03007766.2011.601581
Departments, Centres and Research Units:	Media, Communications and Cultural Studies
Dates:	Date Event 2011 Published
Item ID:	14741
Date Deposited:	10 Nov 2015 11:07
Last Modified:	27 Jun 2017 15:05
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/14741

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