White, Gregor and Searle, Nicola. 2013. Commercial business models for a fast changing industry. In: Sabine Hotho and Neil McGregor, eds. Changing the Rules of the Game. London: Palgrave Macmillan UK, pp. 28-47. ISBN 978-1-349-33819-1 [Book Section]

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Abstract or Description

Standing in line at the supermarket checkout, clutching the latest in Activision’s Call of Duty series, is not particularly unusual as millions of people do the same during launch week. Collectively, we contribute to the £490 million of sales in the week following Call of Duty’s release. Standing in line feels anachronistic in a world where ‘on demand’ has come to mean games at your fingertips, any genre, any format, any platform.

Item Type:	Book Section
Departments, Centres and Research Units:	Institute for Cultural and Creative Entrepreneurship (ICCE)
Dates:	Date Event 2013 Published
Item ID:	17601
Date Deposited:	13 Apr 2016 12:07
Last Modified:	28 Sep 2017 16:22
URI:	https://research.gold.ac.uk/id/eprint/17601

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