Drawing the net: Internet identification, Internet use and the image of Internet users

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Gavin, Jeff; Duffield, Jill; Brosnan, Mark J.; Joiner, Richard; Maras, Pam and Scott, Adrian J.. 2007. Drawing the net: Internet identification, Internet use and the image of Internet users. CyberPsychology and Behavior, 10(3), pp. 478-481. ISSN 1094-9313 [Article]

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Official URL: http://online.liebertpub.com/doi/abs/10.1089/cpb.2...

Abstract or Description

Theory and research suggest that Internet identification may account for some of the gender divide in Internet use. Internet identification is a type of domain identification, and is inherently bound with images of those who use the Internet, a domain traditionally conceived as masculine. Combining the “draw an Internet user” test with an Internet identification scale, this study tests two hypotheses: participants drawing gender-concordant images will (i) identify with and (ii) use the Internet more than those drawing gender-discordant images. Participants were 371 students (121 males, 250 females) from three universities in the United Kingdom and Australia. The need to challenge masculinized images of the Internet is discussed.

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Article

Identification Number (DOI):

https://doi.org/10.1089/cpb.2006.9928