'Public Relations in the World of Finance'

Tools

Bourne, Clea D.. 2017. 'Public Relations in the World of Finance'. In: Ralph Tench and Liz Yeomans, eds. Exploring Public Relations: Global Strategic Communication - Fourth Edition. Harlow, United Kingdom: Pearson, pp. 412-425. ISBN 978-1-292-11218-3 [Book Section]

Text
Chap22-PRinWorldOfFinance-.doc - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (159kB)

Official URL: http://www.pearsoned.co.uk/bookshop/detail.asp?ite...

Abstract or Description

Public relations in financial markets came into its own after many Western economies liberalised during the 1980s. Public relations became an important means of building credibility in and shaping attitudes toward financial markets. This chapter explores PR activity throughout the world of finance - from wholesale finance (the 'factory floor') to retail finance (the 'shop window'). The chapter examines critiques of PR activity in both areas.

Item Type:

Book Section

Keywords:

public relations, finance, markets, thought leadership

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Dates: