Lai, Ivan Ka Wai; Hitchcock, Michael; Lu, Dong and Liu, Yide. 2018. The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau. Sustainability, 10(7), [Article]

Preview

Text sustainability-10-02114 (1).pdf - Published Version Available under License Creative Commons Attribution. Download (1MB) | Preview

Abstract or Description

The growth of urban tourism has the potential to increase tourist–resident tensions that limit the sustainable growth of tourism in many destination cities. Visitors’ perceptions of poor tourist–resident relationships and conditions of safety may have an impact on their attitudes, especially with regard to trip satisfaction. This study investigates the roles of tourist–resident relationship and safety perception on the relationship between service quality, trip satisfaction, and word of mouth (WOM). The results of this empirical study (n = 386) show that the tourist–resident relationship and safety perception have significant effects on trip satisfaction, but only safety perception reveals a significant effect on WOM. Furthermore, the results also indicate that the tourist–resident relationship and safety perception moderate the relationship between service quality and trip satisfaction, and that the tourist–resident relationship also moderates the relationship between trip satisfaction and WOM. An understanding of these mechanisms can help governments to create appropriate policies to support the sustainable development of tourism and promote their tourism industries by fostering tourists’ WOM.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.3390/su10072114
Additional Information:	This research is supported by Sichuan Social Science Planning Fund Program (Grant No. SC17B077), Sichuan Science and Technology Support Project (Grant No. 2018ZR0124), Chengdu Social Science Planning Fund Program (Grant No. 2018L07), and Sichuan Education Bureau Research Found (Grant No. 16SA0014).
Keywords:	tourist–resident relationship, safety perception, trip satisfaction, word of mouth, Chinese tourists
Departments, Centres and Research Units:	Institute for Cultural and Creative Entrepreneurship (ICCE)
Dates:	Date Event 29 May 2018 Submitted 15 June 2018 Accepted 21 June 2018 Published
Item ID:	23549
Date Deposited:	19 Dec 2018 14:14
Last Modified:	29 Apr 2020 17:02
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/23549

View statistics for this item...

Edit Record (login required)