Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015) [Review]

Van den Bossche, Astrid. 2016. Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015) [Review]. Advertising & Society Review, 17(1-2), [Article]

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Abstract or Description

Book reviews

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1353/asr.2016.0007

Departments, Centres and Research Units:

Institute of Management Studies

Dates:

DateEvent
2016Published

Item ID:

24570

Date Deposited:

22 Oct 2018 09:25

Last Modified:

29 Apr 2020 16:56

URI:

http://research.gold.ac.uk/id/eprint/24570

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