This longitudinal evaluative research project is commissioned by the Design Museum. Design Ventura is the Design Museum's award winning, national, design and enterprise competition. A live brief challenges young people to design a new product for the Design Museum Shop. Design Ventura is a free competition open to students in years 9, 10 and 11 of UK and International schools and it aims to both give young people a taste of life within the design industry and to empower them to explore ideas from creative and business perspectives. As a museum education project, Design Ventura remains unusual because of its large scale and longitudinal nature and by the end of 2017/18 Design Ventura had reached over 860 schools and just under 62,000 students across the UK and internationally.

https://research.gold.ac.uk/id/eprint/25297