We were motivated by our interest in the development of creative practice approaches to for startup businesses. The research included the development of innovation methodologies to bring innovation processes to a non-design audience of startup Enterprises in South Korea. We developed a series of innovation methodologies that were used in delivery of two workshops, and the participant startups applied these approaches and developed prototypes that were then exhibited in London at ‘Tent London’, a commercial exhibition of design work as part of the London Design Festival. The development of the methodologies through their application to practice demonstrated how successful our design practice approaches to innovation are to a wide business startup community.
The outcome was a series of methods and creative processes used in the development of innovation for startup enterprises. The outcomes of the application of these methods and processes were exhibited by South Korean Designers in London at Tent- London design festival 2017 and 2018. There was a published document and film of the workshop.

• Waller, Michael and Lee, Dong Yeong. 2018. Developing innovation methodologies for startups. In: "Korean Creative Innovation Start-up Exhibition Tent - London Design Festival", Truman Brewery, United Kingdom, September 2017 and September 2018. [Show/Exhibition]
• Waller, Michael. 2018. 'Developing innovation methodologies for startups'. In: 10 Day Creative Innovation Workshop for Startups in South Korea. Center for Creative Economy and Innovation CCEI, Korea, Republic of 13th August -24th August 2018. [Conference or Workshop Item]

https://research.gold.ac.uk/id/eprint/25341