L'Oreal Telescopic Carbon Black mascara, blotted onto folded Basildon Bond writing paper. The results are interpreted. From a series of artefacts developed as part of Fictional Final Goal [project].

"Mascara adverts are insulting. They blatantly lie about the products' effects, through a falsely constructed or digitally manipulated image, and at the same time publicly admit to this deception in very small print at the margin. In this sense, they insult by pretending to be or do something obviously impossible, and then patronisingly confess to the deception just in case anyone was really stupid enough to not to notice."

• Potter, Laura. 2015. Fictional Final Goal. [Project]

https://research.gold.ac.uk/id/eprint/25358