Rosamond, Emily. 2019. 'Addressivity in Online Platforms'. In: School of Fine and Performing Arts Visiting Speaker Programme. University of Lincoln, United Kingdom 20 February 2019. [Conference or Workshop Item]

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Abstract or Description

Guest Lecture, Visiting Speaker Programme
School of Fine and Performing Arts
University of Lincoln
5-6:30 pm, 20 February, 2019

How do artworks, memes and messages address online audiences? How do online platforms reorient messages’ means of appearing, circulating, and mattering to their receivers? Drawing from diverse sources – from Mikhail Bakhtin’s literary theory to Benjamin Bratton on planetary-scale computation – this lecture considers how it might be possible to theorize online addressivity: the unique ways in which platforms orient and reshape the act of addressing someone (or something) through ‘like’ and share, meme and message.

Item Type:	Conference or Workshop Item (Lecture)
Keywords:	online addressivity, online platforms, online audiences, like, share, memes, messages, artworks
Departments, Centres and Research Units:	Visual Cultures
Dates:	Date Event 20 February 2019 Completed
Event Location:	University of Lincoln, United Kingdom
Date range:	20 February 2019
Item ID:	25876
Date Deposited:	27 Feb 2019 09:29
Last Modified:	29 Apr 2020 17:07
URI:	https://research.gold.ac.uk/id/eprint/25876

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