Addressivity in Online Platforms

Rosamond, Emily. 2019. 'Addressivity in Online Platforms'. In: School of Fine and Performing Arts Visiting Speaker Programme. University of Lincoln, United Kingdom 20 February 2019. [Conference or Workshop Item]

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Abstract or Description

Guest Lecture, Visiting Speaker Programme
School of Fine and Performing Arts
University of Lincoln
5-6:30 pm, 20 February, 2019

How do artworks, memes and messages address online audiences? How do online platforms reorient messages’ means of appearing, circulating, and mattering to their receivers? Drawing from diverse sources – from Mikhail Bakhtin’s literary theory to Benjamin Bratton on planetary-scale computation – this lecture considers how it might be possible to theorize online addressivity: the unique ways in which platforms orient and reshape the act of addressing someone (or something) through ‘like’ and share, meme and message.

Item Type:

Conference or Workshop Item (Lecture)


online addressivity, online platforms, online audiences, like, share, memes, messages, artworks

Departments, Centres and Research Units:

Visual Cultures


20 February 2019Completed

Event Location:

University of Lincoln, United Kingdom

Date range:

20 February 2019

Item ID:


Date Deposited:

27 Feb 2019 09:29

Last Modified:

29 Apr 2020 17:07


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