Hall, Sean. 2007. This Means This, This Means That: A User's Guide to Semiotics. London: Laurence King Publishing, p. 176. ISBN 9781856695213 [Book]

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Abstract or Description

The book is the culmination of two years of research by Hall into the relationship between social semiotic theory, communications studies, and art, design, fashion and material culture. It extends the insights of current social semiotic theory and communication studies by showing how the notion of the 'shifter' can be used both theoretically and practically to enhance our understanding of how art, design, fashion, and material culture is altered by changes in contextual understanding. The following research contribution should be seen in the light of an interrogation of the use of key semiotic concepts by means of 'shifting' their meanings. Seventy-six concepts from social semiotics or communication theory are investigated in, and through, real examples, often drawing from the author's own practice in design, art and photography.

Item Type:	Book
Additional Information:	Spanish imprint: Hall, S., (2007) Esto significa esto, Esto significa Aquello: Semiotica: Guia de lossSignos y su Sinificado, Blume, Barcelona, Spain, ISBN: 19788498012125 American Imprint: Hall, S., (2007) This Means This, This Means That: A User’s Guide to Semiotics, Laurence King Press, London, UK, ISBN: 1856695212
Departments, Centres and Research Units:	Design
Date:	2007
Item ID:	270
Date Deposited:	14 Mar 2008 15:57
Last Modified:	20 Jun 2017 14:20
URI:	https://research.gold.ac.uk/id/eprint/270

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