Lai, Ivan K.W. and Hitchcock, Michael. 2020. How gaming tourism affects tourism development through word-of-mouth communication regarding a destination: applying the integrated satisfaction theory. Asia Pacific Journal of Tourism Research, 25(6), pp. 620-636. ISSN 1094-1665 [Article]

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Abstract or Description

This study applies the concept of integrated satisfaction to investigate the effects of satisfaction with gaming and non-gaming experience on word-of-mouth communication regarding gaming destination. A survey in Macau (n = 298) indicates that integrated satisfaction has a partial mediating effect on the relationship between non-gaming satisfaction and word-of-mouth, and integrated satisfaction has a moderating and partial mediating effect on the relationship between gaming satisfaction and word-of-mouth. Therefore, gaming tourism enlarges the effect of the non-gaming tourism experience. Besides, gaming activities cause positive word-of-mouth communication for repeat tourists. This study extends our knowledge in gaming tourism and integrated satisfaction theory.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1080/10941665.2020.1752748
Additional Information:	The data that support the findings of this study are openly available in Mendeley Data at https://doi.org/10.17632/87vfw56mc6.1 The article was accepted for publication with the title 'Using integrated satisfaction theory to explain how gaming tourism affects tourism through word-of-mouth communication regarding a destination'. This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 16 April 2020, available online: http://www.tandfonline.com/10.1080/10941665.2020.1752748
Keywords:	gaming satisfaction, integrated satisfaction theory, transaction-specific satisfaction, word-of-mouth, gaming destination
Departments, Centres and Research Units:	Institute for Cultural and Creative Entrepreneurship (ICCE)
Dates:	Date Event 4 April 2020 Accepted 16 April 2020 Published Online 2020 Published
Item ID:	28321
Date Deposited:	07 Apr 2020 10:35
Last Modified:	16 Oct 2021 01:26
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/28321

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