Swart, Thomas R.; Bowling, Natalie C. and Banissy, Michael J.. 2022. ASMR-Experience Questionnaire (AEQ): a data-driven step towards accurately classifying ASMR responders. British Journal of Psychology, 113(1), pp. 68-83. ISSN 0007-1269 [Article]

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Abstract or Description

Autonomous sensory meridian response (ASMR) describes an atypical multisensory experience of calming, tingling sensations that originate in the crown of the head in response to a specific subset of audio-visual triggers. There is currently no tool that can accurately classify both ASMR-Responders and non-Responders, while simultaneously identifying False-positive cases that are similar sensory-emotional experiences. This study sought to fill this gap by developing a new online psychometric tool – the ASMR-Experiences Questionnaire (AEQ). Participants watched a series of short ASMR videos and answered sensory-affective questions immediately afterwards. Using a k-means clustering approach, we identified five data-driven groupings, based on tingle- and affect-related scores. ASMR-Responders differentiate based on ASMR propensity and intensity (ASMR-Strong; ASMR-Weak); non-Responders differentiate based on response valence (Control+; Control-; False-Positive). Recommendations for how the AEQ and the respective output groups can be best utilised to enhance ASMR research are discussed.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1111/bjop.12516
Additional Information:	We thank Dr. Giulia Poerio for her guidance in the interpretation. This research has been supported by a grant from the BIAL foundation #71/18.
Keywords:	ASMR; autonomous sensory meridian response; classify; questionnaire; psychometric; k-means
Departments, Centres and Research Units:	Psychology
Dates:	Date Event 24 May 2021 Accepted 12 June 2021 Published Online February 2022 Published
Item ID:	30122
Date Deposited:	04 Jun 2021 12:11
Last Modified:	20 Jan 2022 03:44
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/30122

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