Donato, Carmela; Barone, Ada Maria and Romani, Simona. 2021. The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food. British Food Journal, 123(13), pp. 162-177. ISSN 0007-070X [Article]

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Abstract or Description

Purpose
This research investigates the influence of package sustainability on food satiation perception.

Design/methodology/approach
Research hypotheses were tested through three experimental studies.

Findings
Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2).

Originality/value
The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1108/BFJ-12-2020-1094
Additional Information:	Copyright © 2021, Carmela Donato, Ada Maria Barone and Simona Romani Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
Keywords:	Sustainability, Package, Healthy food, Perceived satiation
Departments, Centres and Research Units:	Institute of Management Studies
Dates:	Date Event 16 April 2021 Accepted 25 May 2021 Published Online
Item ID:	30669
Date Deposited:	15 Nov 2021 10:53
Last Modified:	15 Nov 2021 10:53
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/30669

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