The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food

Donato, Carmela; Barone, Ada Maria and Romani, Simona. 2021. The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food. British Food Journal, 123(13), pp. 162-177. ISSN 0007-070X [Article]

[img] Text
The satiating power of sustainability.docx - Accepted Version
Permissions: Administrator Access Only

Download (795kB)
10-1108_BFJ-12-2020-1094.pdf - Published Version
Available under License Creative Commons Attribution.

Download (1MB) | Preview

Abstract or Description

This research investigates the influence of package sustainability on food satiation perception.

Research hypotheses were tested through three experimental studies.

Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2).

The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability.

Item Type:


Identification Number (DOI):

Additional Information:

Copyright © 2021, Carmela Donato, Ada Maria Barone and Simona Romani

Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at


Sustainability, Package, Healthy food, Perceived satiation

Departments, Centres and Research Units:

Institute of Management Studies


16 April 2021Accepted
25 May 2021Published Online

Item ID:


Date Deposited:

15 Nov 2021 10:53

Last Modified:

15 Nov 2021 10:53

Peer Reviewed:

Yes, this version has been peer-reviewed.


View statistics for this item...

Edit Record Edit Record (login required)