Artist Louise Ashcroft uses subversion and satire to explore capitalism and gentrification, chronicling her unofficial residency at Stratford Centre (an unglamorous 1970s shopping precinct opposite East London's vast, new Westfield mall). Ashcroft humorously analyses the centre's marketing philosophy of "taking something negative about yourself and owning it" and applies it to a variety of London-wide interventions.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

https://research.gold.ac.uk/id/eprint/31135