Targeting IMPACT: A New Psychological Model of User Experience

Kurta, Leah and Freeman, Jonathan. 2022. 'Targeting IMPACT: A New Psychological Model of User Experience'. In: HCI in Games. HCII 2022. Virtual Event 26 June - 1 July 2022. [Conference or Workshop Item]

Kurta_Freeman_TargetingIMPACT_FINALJULY2022.pdf - Accepted Version

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Abstract or Description

User experience (UX) models present, in broad terms, the domains of influence affecting users’ experience of a given technology. Since the number of variables that could affect a user’s experience are manifold and context specific, UX models tend to specify broad categories of influence. Prominent models highlight technology form, content, context, business goals and individual differences as key domains which all affect how a user will experience a technology product or service. These high-level conceptualisations often miss identification of key psychological variables affecting UX. Identifying psychological factors could support user-centred design by designing for user goals, critiquing why different design choices are effective and for guiding evaluation choices. To address this gap, this paper presents a new psychological model of UX, The IMPACT model, meaning Interesting, Meaningful, Personalised, Affective, Collective and Transportive dimensions of experience. The model was developed by reconceptualising an evaluation framework of technology impact and undertaking a literature review. In this paper, we apply the model to a user journey of gameplay, demonstrating the model’s use for assessing which strategies build interest, enjoyment and engagement throughout the user journey. Whilst it is not a fully comprehensive psychological model of UX, we suggest hypotheses to empirically test the model for different user types. We offer these next steps as a framework to support gaining new knowledge about gamers and gaming.

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Conference or Workshop Item (Paper)

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Additional Information:

“This version of the contribution has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use”.


User Experience, Psychological Model of UX, Design Tool, Affective Design

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16 April 2022Accepted
16 June 2022Published

Event Location:

Virtual Event

Date range:

26 June - 1 July 2022

Item ID:


Date Deposited:

11 Jul 2022 08:38

Last Modified:

16 Jun 2023 01:26


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