Schellewald, Andreas. 2024. Discussing the role of TikTok sharing practices in everyday social life. International Journal of Communication, 18, pp. 909-926. ISSN 1932-8036 [Article]

Preview

Text Schellewald_Discussing the role of tiktok sharing practices in everyday social life.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (221kB) | Preview

Abstract or Description

A crucial element of TikTok consumption is the act of sharing TikTok videos with others, such as friends. In this article I draw on fieldwork with young adult TikTok users based in the United Kingdom to investigate this practice. I show how people use TikTok’s For You Page as a resource to facilitate social relationships at a distance and in settings of physical co-presence. I highlight how TikTok clips are shared in a phatic manner to activate social relationships, for example through communicating messages of ‘thinking about you’ or relating to others through referencing TikTok memes in everyday conversations. Attending to sharing practices, I argue, provides a fruitful way to understand how self-identities and interpersonal relationships are articulated in increasingly social media environments increasingly organized around the logic of ‘personalization’.

Item Type:	Article
Keywords:	TikTok, sharing, social media, everyday life, interpersonal relations, ethnography
Departments, Centres and Research Units:	Media, Communications and Cultural Studies
Dates:	Date Event 7 January 2023 Submitted 28 October 2023 Accepted 15 January 2024 Published
Item ID:	34334
Date Deposited:	16 Jan 2024 09:19
Last Modified:	16 Jan 2024 09:19
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/34334

View statistics for this item...

Edit Record (login required)