Discussing the role of TikTok sharing practices in everyday social life

Schellewald, Andreas. 2024. Discussing the role of TikTok sharing practices in everyday social life. International Journal of Communication, 18, pp. 909-926. ISSN 1932-8036 [Article]

Schellewald_Discussing the role of tiktok sharing practices in everyday social life.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (221kB) | Preview

Abstract or Description

A crucial element of TikTok consumption is the act of sharing TikTok videos with others, such as friends. In this article I draw on fieldwork with young adult TikTok users based in the United Kingdom to investigate this practice. I show how people use TikTok’s For You Page as a resource to facilitate social relationships at a distance and in settings of physical co-presence. I highlight how TikTok clips are shared in a phatic manner to activate social relationships, for example through communicating messages of ‘thinking about you’ or relating to others through referencing TikTok memes in everyday conversations. Attending to sharing practices, I argue, provides a fruitful way to understand how self-identities and interpersonal relationships are articulated in increasingly social media environments increasingly organized around the logic of ‘personalization’.

Item Type:



TikTok, sharing, social media, everyday life, interpersonal relations, ethnography

Departments, Centres and Research Units:

Media, Communications and Cultural Studies


7 January 2023Submitted
28 October 2023Accepted
15 January 2024Published

Item ID:


Date Deposited:

16 Jan 2024 09:19

Last Modified:

16 Jan 2024 09:19

Peer Reviewed:

Yes, this version has been peer-reviewed.



View statistics for this item...

Edit Record Edit Record (login required)