Hosany, A R S. 2023. 'Family financial decision-making and consumption'. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, United Kingdom 3 - 6 July 2023. [Conference or Workshop Item]

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Abstract or Description

This paper investigates family finances through the theoretical lens of mental accounting. Drawing on interviews with 22 UK families, this study identifies that income sources and life events shape mental accounts and financial decisions. The multiplicity and co-occurrence of events such as pregnancy and divorce combined with priorities and domains of control shape financial decisions. This research extends the concept of mental accounting to families and provides suggestions to guide families through challenging life moments.

Item Type:	Conference or Workshop Item (Paper)
Related URLs:	Organisation
Departments, Centres and Research Units:	Institute of Management Studies
Dates:	Date Event 2023 Published
Event Location:	University of Birmingham, United Kingdom
Date range:	3 - 6 July 2023
Item ID:	35627
Date Deposited:	15 Mar 2024 12:05
Last Modified:	15 Mar 2024 15:48
URI:	https://research.gold.ac.uk/id/eprint/35627

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