Nyemcsok, Christian; Thomas, Samantha L.; Pitt, Hannah; Pettigrew, Simone; Cassidy, Rebecca and Daube, Mike. 2021. Young people's reflections on the factors contributing to the normalisation of gambling in Australia. Australian and New Zealand Journal of Public Health, 45(2), pp. 165-170. ISSN 1326-0200 [Article]

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Abstract or Description

Objectives: To explore young people's perceptions of the factors that may normalise gambling, and their opinions about the messages they see about gambling in their environments.

Methods: An analysis of qualitative data from a mixed methods study of n=111 young people aged 11–16 years in Victoria, Australia. Questions investigated: i) the normalisation of gambling in sport; ii) the impact of advertising on young people; and iii) potential strategies to alert young people about the risks associated with gambling. An inductive approach was used to analyse the data.

Results: Participants perceived that gambling was a regular and everyday activity and that gambling was becoming normalised in sport. However, some directly challenged this alignment. They were particularly critical that gambling advertising may influence young people's current and future gambling‐related attitudes and intentions. Most participants supported public health interventions, including more advertising restrictions.

Conclusion: Young people's awareness of gambling and gambling marketing may be increasing their perceptions of the alignment between gambling and sport.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1111/1753-6405.13063
Additional Information:	Funding: This study was funded via a research support account held by Samantha Thomas. Christian Nyemcsok was supported by a writing scholarship from the Faculty of Health, Deakin University.
Keywords:	young people, gambling, normalisation, advertising, sport
Departments, Centres and Research Units:	Anthropology
Dates:	Date Event 1 November 2020 Accepted 22 March 2021 Published Online April 2021 Published
Item ID:	36704
Date Deposited:	13 Jun 2024 09:18
Last Modified:	13 Jun 2024 09:18
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/36704

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