The Spiritual Medium Is The Message: Some Notes on Marshall McLuhan and Siegfried Zielinski

Stevenson, Guy. 2017. 'The Spiritual Medium Is The Message: Some Notes on Marshall McLuhan and Siegfried Zielinski'. In: Media Thinking: MSA Pre-Conference Symposium. Amsterdam Institute for Humanities Research (AIHR), University of Amsterdam, Netherlands 9 August 2017. [Conference or Workshop Item]

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Abstract or Description

This paper used Zielinski’s thoughts on ‘the magical way of thinking’ as a playful route into the influence of spiritualism not on the history of media but those who theorize it. As Tom Wolfe muses, McLuhan always had something of the performing medium about him – relating back to the séances his mother held when he was a boy. This aesthetic, I suggested, has impacted the language and tone of the media scholars who have come after him, from Flusser through to Zielinski. By riffing around Zielinski’s celebration of ‘illusion’ as dissemblance but also the willingness to risk one’s reputation and ideological moorings, I considered the media scholar as pioneering trickster figure – deep-digging, prophesying and engaged at all times in play. More specifically, by playing around with its register myself, I connected the performance of deep-time (an)archoleogy to the nineteenth century art of communing with the dead to consider what comparable desires and needs it was responding to.

Item Type:

Conference or Workshop Item (Panel)

Departments, Centres and Research Units:

English and Comparative Literature

Dates:

DateEvent
July 2017Accepted
9 August 2017Completed

Event Location:

Amsterdam Institute for Humanities Research (AIHR), University of Amsterdam, Netherlands

Date range:

9 August 2017

Item ID:

36782

Date Deposited:

14 Jun 2024 11:07

Last Modified:

14 Jun 2024 11:07

URI:

https://research.gold.ac.uk/id/eprint/36782

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