Edwards, Lee; Bourne, Clea D.; Cabañes, Jason Vincent and Castro, Gisela. 2024. Editors' Introduction: What is Promotional Culture Today? In: Lee Edwards; Clea Bourne; Jason Vincent Cabañes and Gisela Castro, eds. The Sage Handbook of Promotional Culture and Society. London: Sage, xxi-xxxiv. ISBN 9781529602623 [Book Section]

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Abstract or Description

The editors' introduction to the 35-chapter collection in The Sage Handbook of Promotional Culture and Society, updating perspectives offered by Andrew Wernick in his field-defining book, 'Promotional Culture: Advertising, Ideology and Symbolic Expression', published in 1991.

Item Type:	Book Section
Keywords:	Advertising, Branding, Marketing, Promotional Culture, Public Relations, Society
Departments, Centres and Research Units:	Media, Communications and Cultural Studies
Dates:	Date Event 1 December 2024 Published
Item ID:	37544
Date Deposited:	17 Sep 2024 10:16
Last Modified:	02 Dec 2024 10:39
URI:	https://research.gold.ac.uk/id/eprint/37544

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