Gill, Rosalind and Kanai, Akane. 2018. Mediating neoliberal capitalism: Affect, subjectivity and inequality. Journal of Communication, 68(2), pp. 318-326. ISSN 0021-9916 [Article]

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Abstract or Description

In this paper we make an argument for why thinking critically about neoliberalism is important for media and communication studies. We advance a case for a critical media analysis that will take seriously the affective and psychic life of neoliberalism as an increasingly central means of governing and producing people's desires, attachments, and modes of "getting by." To illustrate our broader theoretical argument, we will discuss the contradictory neoliberal regulation of affective dispositions for women, which prescribe confidence or alternatively, the pleasing, lighthearted readiness to "not take the self too seriously." We make a case for expanding our theoretical and conceptual vocabulary in order to foreground the relationship between neoliberalism, media and subjectivity in the maintenance of continuing inequalities.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1093/joc/jqy002
Additional Information:	This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Communication following peer review. The version of record Rosalind Gill, Akane Kanai; Mediating Neoliberal Capitalism: Affect, Subjectivity and Inequality, Journal of Communication, Volume 68, Issue 2, 1 April 2018, Pages 318-326 is available online at: https://doi.org/10.1093/joc/jqy002
Keywords:	affect, neoliberalism, subjectivity, gender, feeling rules, inequality
Departments, Centres and Research Units:	Institute for Cultural and Creative Entrepreneurship (ICCE)
Dates:	Date Event 28 November 2017 Accepted 2 April 2018 Published Online 2018 Published
Item ID:	37616
Date Deposited:	26 Sep 2024 08:48
Last Modified:	26 Sep 2024 10:03
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/37616

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