Culture and Subjectivity in Neoliberal and postfeminist times

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Gill, Rosalind. 2008. Culture and Subjectivity in Neoliberal and postfeminist times. Subjectivity, 25(1), pp. 432-445. ISSN 1755-6341 [Article]

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Official URL: https://link.springer.com/article/10.1057/sub.2008...

Abstract or Description

My aim in this paper is to think through a number of issues concerning the relationship between culture and subjectivity. It seems to me that exploring the relationship of changing forms of political organisation, social relations and cultural practices to changing modes and experiences of subjecthood and subjectivity are among the most important and urgent tasks for critical intellectual work. These questions go to the heart of understanding power, ideology and agency and they require research that is interdisciplinary, psychosocial and intersectional. My particular focus in this short article is on the interrelations between changing representational practices in visual culture and changing subjectivity/ies. I argue that neoliberalism and postfeminism are central to understanding contemporary media culture, and I put the case for research which does not retreat from exploring how these broader social/political/economic/cultural discourses and formations may relate to subjectivity.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1057/sub.2008.28

Additional Information:

This is a post-peer-review, pre-copyedit version of an article published in Subjectivity. The definitive publisher-authenticated version Gill, R. (2008). Culture and subjectivity in neoliberal and postfeminist times. Subjectivity, 25(1), 432-445, is available online at: http://dx.doi.org/10.1057/sub.2008.28

Keywords:

culture, subjectivity, postfeminism, neoliberalism, media

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Dates: