Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism

Elias, Ana Sofia; Gill, Rosalind and Scharff, Christina, eds. 2017. Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism. London: Palgrave Macmillan. ISBN 9781137477644 [Edited Book]

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Abstract or Description

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries.

Discussing beauty politics, postfeminism,neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies.

Item Type:

Edited Book

Identification Number (DOI):

https://doi.org/10.1057/978-1-137-47765-1

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Date:

18 January 2017

Item ID:

37665

Date Deposited:

26 Sep 2024 15:40

Last Modified:

26 Sep 2024 15:41

URI:

https://research.gold.ac.uk/id/eprint/37665

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