‘I Matter and so Does She’: Girl Power, (Post)feminism and the Girl Effect

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Koffman, Ofra and Gill, Rosalind. 2014. ‘I Matter and so Does She’: Girl Power, (Post)feminism and the Girl Effect. In: David Buckingham; Sara Bragg and Mary Jane Kehily, eds. Youth Cultures in the Age of Global Media. Basingstoke: Palgrave Macmillan, pp. 242-257. ISBN 9781349435517 [Book Section]

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Official URL: https://link.springer.com/chapter/10.1057/97811370...

Abstract or Description

This chapter looks critically at the ‘Girl Effect’, a new trend in global development policy and practice that involves a focus on and address to young women. The idea of the Girl Effect was coined by the corporate giant Nike in the mid-noughties, and had at its heart a bold claim: that girls hold the key to ending world poverty and transforming health and life expectancy in the developing world. It was proposed that a radical new approach was needed to problems of poverty and ill health that seemed intractable, foregrounding the simple injunction to ‘invest in a girl and she’ll do the rest’.

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Book Section

Identification Number (DOI):

https://doi.org/10.1057/9781137008152_15