The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces

Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell W. 2025. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowrey, eds. Rituals, Consumption and Marketing: A Research Companion. Abingdon: Routledge. ISBN 9781032871912 [Book Section] (In Press)

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Item Type:

Book Section

Additional Information:

“This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Rituals, Consumption and Marketing: A Research Companion on 30 September 2025, available online: https://www.routledge.com/Rituals-Consumption-and-Marketing-A-Research-Companion/Otnes-Lowrey/p/book/9781032871912. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.”

Departments, Centres and Research Units:

Institute of Management Studies

Dates:

DateEvent
10 October 2024Accepted
30 September 2025Published

Item ID:

37721

Date Deposited:

10 Oct 2024 15:07

Last Modified:

27 Aug 2025 10:23

URI:

https://research.gold.ac.uk/id/eprint/37721

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