K-dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture

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Cabañes, Jason Vincent and Uy-Tioco, Cecilia S.. 2024. K-dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture. In: Lee Edwards; Clea D. Bourne; Jason Vincent Cabañes and Gisela Castro, eds. The Sage Handbook of Promotional Culture and Society. London: Sage, pp. 340-352. ISBN 9781529602623 [Book Section]

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This work received a grant as part of the Korea Foundation (KF) policy-oriented research project organised through the University of Philippines Korea Research Center (UPKRC) (Reference No. 1024000-2769).