#WeAreViable, aren’t we? Music careers, state support, and the political feasibility of a Basic Income for the Arts

Musgrave, George. 2025. #WeAreViable, aren’t we? Music careers, state support, and the political feasibility of a Basic Income for the Arts. Cultural Trends, ISSN 0954-8963 [Article] (In Press)

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Abstract or Description

During Covid-19 in the United Kingdom, many musicians failed to qualify for income support, leading the Government to announce it would only “support viable jobs”. This implication that creative work was not viable angered many, leading to the hashtag #WeAreViable on X (formerly Twitter) to defend the musical economy. However, given evidence concerning musicians’ incomes, are musical careers, in fact, viable? Have they ever been? This paper critically interrogates notions of artistic career sustainability by adopting a historical case-study approach to explore how being a musician in the UK has always required forms of subsidy given unpredictable and poor financial returns. Following the systematic destruction of many of these systems of support, this paper then asks whether or not the Basic Income for the Arts represents a suitable mechanism to fill this gap, systematically evaluating the concept through the typology of ‘political feasibility’, ultimately suggesting that it is not.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1080/09548963.2025.2534379

Keywords:

music careers, cultural economics, musicians’ incomes, cultural policy

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Dates:

DateEvent
10 July 2025Accepted

Item ID:

39162

Date Deposited:

14 Jul 2025 09:38

Last Modified:

14 Jul 2025 12:13

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

https://research.gold.ac.uk/id/eprint/39162

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