Cutting the apron Strings: Establishing optimal distinctiveness from mentors in creative industries

Demetry, Daphne Ann and Doern, Rachel. 2025. Cutting the apron Strings: Establishing optimal distinctiveness from mentors in creative industries. Strategic Management Journal, ISSN 0143-2095 [Article] (In Press)

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Abstract or Description

Research has established that organizations benefit from “optimal distinctiveness,” that is, being sufficiently similar to and different from competitors. However, we know less about producers' strategic positioning choices to establish optimally distinctive identities. We explore this question through a qualitative study of chef-owners who started their own restaurants after training with well-known mentors. We identify two trajectories followed by chefs to establish optimal distinctiveness—legacy and divergent—and their components: interpersonal origins, strategic material and symbolic practices, tensions, and performance outcomes. Our study contributes to research by providing a more complete picture of how creative producers attempt to find an optimal balance between similarity to and difference from mentors, and the constraints they face in their strategic choices, including how these change over time.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1002/smj.70003

Additional Information:

Research funding: Social Sciences and Humanities Research Council of Canada. Grant Number: 430-2019-0280

Keywords:

creative industries, mentor–protégé relationships ,optimal distinctiveness, qualitative research, strategic positioning

Departments, Centres and Research Units:

Institute of Management Studies

Dates:

DateEvent
31 July 2025Accepted
18 August 2025Published Online

Item ID:

39324

Date Deposited:

27 Aug 2025 14:09

Last Modified:

27 Aug 2025 14:15

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

https://research.gold.ac.uk/id/eprint/39324

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