Self-image congruence models conceptualized as a product affirmation process
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Coolsen, Michael K. and Kumashiro, Madoka. 2009. Self-image congruence models conceptualized as a product affirmation process. Advances in Consumer Research, 36, p. 980. ISSN 0098-9258 [Article]
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Official URL: http://www.acrwebsite.org/volumes/v36/NAACR_vol36_...
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5369 |
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25 Mar 2011 09:30 |
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06 Jan 2020 15:27 |
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Yes, this version has been peer-reviewed. |
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