Bourne, Clea D.. 2013. Reframing trust, power and public relations in global financial discourses: Experts and the production of mistrust in life insurance. Public Relations Inquiry, 2(1), pp. 51-77. ISSN 2046-147X [Article]

No full text available

Abstract or Description

This study challenges the validity of a role for public relations (PR) as ‘trust strategist’ in global financial markets, by reframing trust, power and PR. The reframing takes place in three stages: First, by shifting the trajectory of PR research to focus on Giddens’s system trust theory, which, until now, has received little prominence in PR scholarship. Second, by drawing on Foucauldian perspectives to link system trust relations and power relations through discourse; revealing the strategies and practices used to produce trust in global discourses. Third, by locating PR activity within discursive moments of trust/mistrust production, repositioning PR as a ‘trust intermediary’ in global discourses.

Item Type:	Article
Identification Number (DOI):	https://doi.org/10.1177/2046147X12465280
Keywords:	Discourse, finance, mistrust, public relations, systems, trust strategist
Departments, Centres and Research Units:	Media, Communications and Cultural Studies Research Office > REF2014
Dates:	Date Event January 2013 Published
Item ID:	8389
Date Deposited:	09 Jun 2013 13:00
Last Modified:	27 Jun 2017 13:44
Peer Reviewed:	Yes, this version has been peer-reviewed.
URI:	https://research.gold.ac.uk/id/eprint/8389

Edit Record (login required)