E-Commerce developments and strategies for value creation in Russia

Tools

Doern, Rachel and Fey, Carl. 2006. E-Commerce developments and strategies for value creation in Russia. Journal of World Business, 41(4), pp. 315-327. ISSN 1090-9516 [Article]

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Abstract or Description

This inductive interview-based study aims to develop a model which describes the kinds of e-commerce business models that create value in Russia. We suggest that prior e-commerce research has not paid enough attention to the environment's role in determining how value is created by different e-commerce business models and thus explore how key factors in the environment impact the development and effectiveness of e-commerce. The study also identifies eight key drivers of e-commerce value creation in Russia (accessibility, ease of search, ease of use, trust, complementarities, novelty, lock-in, and efficiency). The interaction between these value drivers and characteristics of the external environment affect how value is created by e-commerce business models in Russia.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1016/j.jwb.2006.08.001