Items Authored/Edited by Araujo, Theo
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Number of items: 2.
2019
Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda.
2019.
Seeing the wood for the trees: How machine learning can help firms in
identifying relevant electronic word-of-mouth in social media.
International Journal of Research in Marketing, 36(3),
pp. 492-508.
ISSN 0167-8116
[Article]
2018
Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens.
2018.
How advertising in offline media drives reach of and engagement with brands on Facebook.
International Journal of Advertising, 35(5),
pp. 785-805.
ISSN 0265-0487
[Article]