Items Authored/Edited by Araujo, Theo

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Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda. 2019. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), pp. 492-508. ISSN 0167-8116 [Article]

Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens. 2018. How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 35(5), pp. 785-805. ISSN 0265-0487 [Article]

This list was generated on Mon May 27 04:20:29 2024 BST.