Müllensiefen, Daniel; Davies, Christopher; Dossman, Lauri; Hansen, Jon Ludvig and Pickering, Alan. 2013. Implicit and Explicit Effects of Music on Brand Perception in TV Ads. In: C Ringe; K Bronner and R Hirt, eds. Audio Branding Academy Yearbook 2012/2013. Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]