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Items Authored/Edited by
Hirt, R
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Number of items:
3
.
Müllensiefen, Daniel
and
Baker, D
. 2015.
Music, Brands, and Advertising: Testing what works.
In:
K Bronner
;
R Hirt
and
C Ringe
, eds.
Audio Branding Yearbook 2014/2015.
Nomos. ISBN 978-3-8487-1073-7 [Book Section]
Müllensiefen, Daniel
;
Egermann, H
and
Burrows, S
. 2015.
Radio Station Jingles: How statistical learning applies to a special genre of audio logos.
In:
K Bronner
;
R Hirt
and
C Ringe
, eds.
Audio Branding Yearbook 2014/2015.
Nomos, pp. 53-72. ISBN 978-3-8452-6081-5 [Book Section]
Müllensiefen, Daniel
;
Davies, Christopher
;
Dossman, Lauri
;
Hansen, Jon Ludvig
and
Pickering, Alan
. 2013.
Implicit and Explicit Effects of Music on Brand Perception in TV Ads.
In:
C Ringe
;
K Bronner
and
R Hirt
, eds.
Audio Branding Academy Yearbook 2012/2013.
Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]
This list was generated on
Mon Nov 25 03:44:20 2024 GMT
.