Items Authored/Edited by Keller, Steve
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2020
Anglada-Tort, Manuel; Keller, Steve; Steffens, Jochen and Müllensiefen, Daniel.
2020.
The Impact of Source Effects on the Evaluation of Music for Advertising: Are there Differences in How Advertising Professionals and Consumers Judge Music?
Journal of Advertising Research, 60(2),
pp. 1-15.
ISSN 0021-8499
[Article]