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Items Authored/Edited by Pradhan, Debasis

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2017

Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503 [Article]

This list was generated on Sun Dec 22 03:48:18 2024 GMT.