Items Authored/Edited by Verlegh, Peeter W.J.
![]() | Up a level |
Number of items: 3.
Bernritter, Stefan F.; Loermans, Annemijn C.; Eigenraam, Anniek and Verlegh, Peeter W.J..
2022.
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation.
Journal of Interactive Marketing, 57(1),
pp. 159-175.
ISSN 1094-9968
[Article]
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G..
2017.
‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements.
International Journal of Advertising, 36(1),
pp. 107-120.
ISSN 0265-0487
[Article]
Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G..
2016.
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism.
Journal of Interactive Marketing, 33,
pp. 27-42.
ISSN 1094-9968
[Article]