Bernritter, Stefan F.; Loermans, Annemijn C.; Eigenraam, Anniek and Verlegh, Peeter W.J.. 2022. I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation. Journal of Interactive Marketing, 57(1), pp. 159-175. ISSN 1094-9968 [Article]

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G.. 2017. ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), pp. 107-120. ISSN 0265-0487 [Article]

Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G.. 2016. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, pp. 27-42. ISSN 1094-9968 [Article]